Campari

It was in 1904 that the first production plant of the Campari company was opened in Sesto San Giovanni, which would later become the fulcrum of all its activities. Ambassador of style and elegance, Gruppo Campari is one of the symbols of the city of Milan, which later became an icon of Italianness all over the world, thanks also to the splendid advertisements, from futurist to pop, from modernist to post contemporary. But it was in the 1980s that this drink was consecrated to the Olympus of Milanese aperitifs, thanks to the famous Negroni cocktail. It will then be in the 90s that Campari will launch the famous “Red Passion” advertising campaign, which focuses on what will later become the cornerstones of the company's values today: passion, cosmopolitan approach, uniqueness and prestige. Simply Campari.