Beefeater

The Beefeater story begins in 1863, when James Burrough buys a distillery whose specialty was making "Taylor & Son" liqueurs in Cale Street, Chelsea. After years of study and experimentation, James Burrough comes to compose the catalog, which in 1876 included the James Burrough London Dry, the Ye Old Chelsea and the Old Tom Style gin. He decides to add a new brand: Beefeater London Dry gin. The Beefeater enjoyed immediate success, so much so that in 1895 the official recipe was drawn up and it was declared the company's reference product. Today the distillery is in the hands of Allied Domecq, which since 2005 has been part of the Pernod Ricard group, which with great entrepreneurial intuition has invested heavily in the brand, making Beefeater the company's flagship gin. Beefeater is a purely London gin that winks at the new generations, without forgetting the legacy of its great past.